Case Study · Karteira
A digital backbone for a leading South American education consultancy
A trusted advisory practice ready to grow — bottlenecked by spreadsheets
Karteira had spent years building a reputation for hand-holding South American families through every step of overseas study. Demand was outpacing capacity. Each advisor was juggling dozens of email threads, WhatsApp groups, shared drives, and PDFs per family.
They needed a single platform that respected both the human nature of the relationship and the operational reality — multilingual by default, parent-friendly on mobile, rigorous about deadlines and document compliance.
Designed around three audiences. Built as one product.
Students need clarity, parents need reassurance, advisors need leverage. We mapped each journey separately, then composed a platform that serves all three without compromise — guided onboarding, a university recommendation engine, document workflow, parent dashboard, and an advisor command centre.
Portuguese, Spanish, and English handled at the data layer — every screen, email, and PDF available in the family’s preferred language.
Twice the students per advisor, faster admissions, calmer parents
Within the first six months Karteira’s advisors supported 2× the students without quality drop, cut time-to-first-offer by 40%, and lifted parent NPS by 22 points. Zero missed application deadlines since launch.
One source of truth replaced email, chat, and shared drives — and the most-loved feature on launch day was the parent dashboard, a calm mobile-first view of every milestone.
A long-horizon platform built for the families it serves
A 12-month build to v1 with ongoing iteration since. React, NestJS, PostgreSQL, AWS, i18next — engineered for compliance, observability, and the long maintenance horizon a families-first platform needs.
“They understood the South American families we serve as deeply as the workflows behind them. The platform Devzish built lets our advisors focus on what only humans can do.”
— Leonardo Rebelo, Karteira
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